Why ABM is the Key to B2B Growth | TFOS E1
In this episode of Future of Selling, Rick Smith dives deep into the evolving B2B buyer’s journey with special guests Julia Yavin and Peter Dean from RenderTribe, a B2B marketing agency specializing in account-based marketing (ABM). Together, they explore key stages of the buyer’s journey, discuss changes in buyer behavior, and share how sales and marketing teams can align to close more deals.
Creators and Guests
Host
Rick Smith
Chief Customer Officer at Conquer, Host of The Future of Selling Podcast, Eternal Student
Guest
Julia Yavin
Director of Go-To-Market Strategy at RenderTribe, ABM Expert, Client Champion, Craft Beer Aficionado
Guest
Peter Dean
Founder of RenderTribe, serial entrepreneur, ABM evangelist, IronMan, and all-around great guy.
